About us

We are an international team of healthcare professionals, scientists, technology experts, and individuals who have experienced the effects of stress and pain firsthand.

Inspired by decades of progress in neuroscience and neuroplasticity, we're building the next generation of tools to support people in their journey to promote health and wellbeing

The values behind our products and services

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Practical & Accessible

We prioritize designing our products to be easy to use and integrate into daily life. We strive towards creating resources that are available to everyone, regardless of their location or background.

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Affordable

Good healthcare has become financially out of reach for many. We aim to deliver products and services that are affordable and cost-effective, while not compromising on quality.

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Empowering

We innovate tools and resources that empower people for independent self-care, in the convenience of their home.

We're passionate about innovation in digital health.

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Dr. Elan
Schneider, DPT

Co-Founder

A physical therapist, yoga instructor, and innovator with a specialized focus on pain science, clinical education, and digital therapeutics. Drawing on his vast clinical experience as director of pain rehabilitation programs, Dr. Schneider brings a multi-disciplinary approach to pain care.  He has developed pain education resources utilized in hospitals globally, and has taught pain rehabilitation courses to hundreds of healthcare professionals.

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Laurence
Nash

Co-Founder

With over three decades of professional experience in fields ranging from aerospace to medical technology, Larry brings a wealth of expertise in electrical engineering, automation systems, and hardware development. Having lived with persistent pain himself, he is deeply committed to leveraging scalable technology for positive social impact.

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Prof Christopher
Eccleston

Science Advisor

A leading authority in Pain Science, Prof. Eccleston is the Director of the Centre for Pain Research at the University of Bath. He has over 250 research publications, has received the Ronald Melzack Award for contributions to pain science, and is the author of 'Embodied: The Psychology of Physical Sensation.

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Kiki
Olofson

Creative Direction

As the former Creative Director of Candy Crush, Kiki has a rich background in interactive applications, particularly in the gaming industry. She brings a unique blend of creativity and design expertise to the team.

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Noah
Falstein

Game Design

A thought leader in game design, Noah formerly served as the Chief of Game Design at Google. Specializing in neurogaming, VR, AR, and MR, he brings a wealth of experience to interactive entertainment and health-focused games.

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Joletta
Belton

Patient Advocacy

Joletta is a medically retired firefighter turned advocate for equitable research and pain care. She leverages her lived experience and insights to push for epistemic justice in healthcare. She has served as a patient partner on international research teams and is a published author on pain science.

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Jenny
Zsigo

Operations Manager

With over a decade of experience in customer success and operations, Jenny excels at delivering delightful user experiences. Jenny's diverse skill set includes team leadership, strategic planning, and customer success.

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Tarek
Natsheh

Engineering

Tarek specializes in creating and maintaining mission-critical systems for tech-for-good initiatives. With training in mechanical, electrical, and software engineering, he is passionate about using technology to solve complex problems through elegant and socially impactful solutions.

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Adam
Frankfurt

Engineering

Adam is a game developer specializing in Unity coding with a focus on tech-for-good. He is committed to creating playful, impactful digital interactive experiences that not only entertain but also make a positive difference in the world.